Influencer Marketing

GREY GOOSE Refreshes At US Open

Grey Goose® Vodka returned as a proud promotional partner for the 2014 US Open Tennis Championships, and Javelin delivered a…

Marketing to Men: Breaking Down Demographic Barriers

Men have never been one-dimensional, despite marketers’ assumptions, but now they’re defining masculinity on their own terms. They can be old school, shop, parent, and take pride in their grooming – without taking any guff. From creative retailing to nuanced positioning, there is plenty of room for marketers to up the ante with this important demographic.


GREY GOOSE invited us to tour the brand’s facilities across the French countryside, to see in person the precision and craftsmanship that goes into making the World’s Best Tasting Vodka. This full-sensory immersion into the smell of the wheat, the taste of the water, and the sight of the distillery tanks resulted in some dynamic brainstorming for experiential activations to come. We hope you’ll experience some of them with us, in the future.

BACARDI Bash: 150 Years Rocking the Party

It’s only February but one of the hottest parties of the year has already gone down in history. Hosted by Rolling Stone, “BACARDI Bash: 150 Years Rocking the Party” brought together the worlds of sports, music, film and television for a one-of-a-kind, high-energy party the night before Super Bowl XLVI.

You Irreplaceable You: Millennials and the Art of Customization

A key characteristic among many Millennials is the desire to be unique within a group – in fact, it’s important to 71% vs. 38% of non-Millennials. Could it because reality TV (designed to find the excitement in “ordinary” lives) exploded while Millennials were teenagers, rewarding everyday people who managed to stand out in their own way?

Regardless of the reason, consumers have come to see customization as recognition that no two people (or their needs) are the same. Brands that make it easy for Millennials to “have it their way” earn a lot of attention, interaction, and loyalty.

Javelin Wins Gold For Best Use of Social Media

At the Event Technology Awards ceremony on December 5, Javelin was awarded a Gold in the “Best Use of Social Media” category for BACARDI’s “Like It Live” campaign.