People StyleWatch “Celebrity Stylist” Perfect Fit For College Campuses

People StyleWatch magazine teamed up with Javelin to bring the “Celebrity Stylist” experience to four college markets, offering consumers a unique outdoor experience – and sponsors a custom ownership and branding opportunity with close-up interactions and 30,000 walk-by impressions.

As It Turns Out, You CAN Take It With You

When you work with spirits brands as much as we do, you see a lot of fun things in the course of an average day, from interactive technology to mixology techniques to unique swag. Recently we’ve been amused and impressed with some of the flasks that are now on the market, and thought you might enjoy seeing a few, too.

St. Louis Post-Dispatch Interviews Brad Carsten and Jon Maurice

Gail Pennington of the St. Louis Post-Dispatch recently interviewed Brad Carsten and Jon Maurice about NoCoast Originals, its work, and a bit about its origins within Javelin. We couldn’t have asked for a better telling of what is, to us, a fantastic but sometimes complicated story.

Alive Magazine Profiles Javelin/NoCoast Partner Jon Maurice

Jon Maurice, Partner at Javelin and Executive Producer at NoCoast Originals, and his wife, Laura, co-star of ​”Resale Royalty” and fashion retail entrepreneur, were recently highlighted in an article about St. Louis power couples. Thanks, Alive Magazine!

Javelin Helps Launch New BACARDI Pineapple Fusion

If you’re in the market for a pineapple launcher or a coconut cannon (and who isn’t?), we’ve got just what you’ve been looking for. JAVELIN recently wrapped up an introductory spot for new BACARDI Pineapple Fusion flavored rum. It’s two rums in one, the one-of-a-kind flavor of pineapple rum fused with coconut rum.
Naturally, we had to fire frozen pineapples and coconuts at each other, filming it all at 2500 frames per second.

A Toast More Than a Century in the Making: ¡Cuba Libre!

On May 20, 2013, with help from Rolling Stone magazine, Javelin brought the sights, sounds and taste of Cuban independence to life during a BACARDÍ® Rebels event at the Roseland Ballroom in New York City. In celebration of BACARDÍ’s Cuban roots and as part of the “Vivimos” (We Live) integrated marketing campaign, Javelin helped recreate elements of the brand’s authentic history by turning the Roseland Ballroom into an experience of Old Havana, complete with a street scene featuring an iconic 1955 Chevy Bel Air, and an authentic cigar rolling station.

The Year of the Cobra

I’m Javelin’s Jr. Art Director, Will Massanet. Meet Steryo Type Clothing, my line of original gnarly threads. In the two and a half short years that I have been with Javelin, the importance of brand authenticity and a DIY mentality have been reinforced in me again and again, and I apply that to my work on Steryo Type Clothing. Almost anyone can start a brand – slap a simple logo on a pocket tee and boom, you have a clothing brand – but I’ve learned a very important lesson: if anyone can do it, it’s not worth a damn. Dare to have the passion to stray from the herd; someone will always take notice and your brand will be rewarded.

Meet Cassy McDonald, Javelin Intern

In the upcoming months we’ll be offering a behind-the-scenes glimpse of different members of the Javelin and NoCoast Originals team. Today we continue with Cassy McDonald, as profiled by Sean Tiffin, NoCoast intern.

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