All Posts By

Mark McInnis

Seamless Brand Integration – Nike Women’s Marathon

As a veteran experiential marketer at Javelin, I find the Nike Women’s Marathon an impressive example of a premiere proprietary event, complete with exceptional consumer experience and holistic brand integration.

The U2 360° Road Trip

U2’s 360° stage is one of the biggest sets ever built, weighs 170 tons, and requires 200 trucks to transport the elements. It was originally nicknamed The Claw until the Spaceship idea formed around the overall look.