Grey Goose® Vodka returned as a proud promotional partner for the 2014 US Open Tennis Championships, and Javelin delivered a premium branded experience to bring the sponsorship to life. This marks the eighth consecutive year of this longstanding partnership and the return of the fan-favorite Grey Goose Honey Deuce cocktail, a refreshing way to beat the tournament heat. More than 350,000 melon balls were used to make the custom cocktail, which features Grey Goose, lemonade and a touch of raspberry liqueur, topped with honeydew melon “tennis balls”.
Served in commemorative souvenir cups listing past US Open champions, the Grey Goose Honey Deuce and three additional signature US Open cocktails (showcasing Grey Goose Le Melon and Grey Goose La Poire flavored vodka) were featured at the main Grey Goose bar and five Grey Goose carts stationed throughout the tournament grounds.
For the second consecutive year Grey Goose partnered with Starwood to provide Starwood Preferred Guests with an exclusive mixology experience on site at the US Open.