Two years ago Javelin launched an audacious plan to introduce VINIQ to top-tier multicultural and millennial female consumers in the…
In order to kick off the launch of Bonnie Rose, we threw a party with her best friends from all…
The Javelin team delivered another exceptional event in BACARDI Loud & Untameable LIVE. BACARDI, proud of its Cuban roots, toasted Cuban Independence Day with a Cuba Libre in celebration of its founders’ triumph against extraordinary odds, including the fight for Cuba’s independence from Spain.
On May 20, 2013, with help from Rolling Stone magazine, Javelin brought the sights, sounds and taste of Cuban independence to life during a BACARDÍ® Rebels event at the Roseland Ballroom in New York City. In celebration of BACARDÍ’s Cuban roots and as part of the “Vivimos” (We Live) integrated marketing campaign, Javelin helped recreate elements of the brand’s authentic history by turning the Roseland Ballroom into an experience of Old Havana, complete with a street scene featuring an iconic 1955 Chevy Bel Air, and an authentic cigar rolling station.
In June 2011 Javelin and BACARDÍ, the world’s best-selling and most awarded premium rum, broke new social networking ground with experiential program “Like It Live, Like it Together.” Part of the larger “BACARDÍ Together” campaign (embracing social media to encourage real-life get-togethers) “Like It Live” turned BACARDÍ fans’ Facebook “Likes” into real life experiences curated by the fans themselves.
BACARDÍ® – the world’s best-selling and most awarded premium rum – will bring people together by bringing their Facebook “Likes” into real life experiences at events in New York on June 13 and Las Vegas on June 15. “Like It Live, Like it Together” is the experiential arm of the iconic rum brand’s “BACARDÍ Together” campaign, and is brought to life by Javelin.
Grey Goose treated attendees at Tales of the Cocktail, the premier gathering of top bartenders in the world, to exclusive experiential events that brought the brand DNA to life. First up was the filming of Beyond The Bar, a series of documentary shorts celebrating characters behind and beyond the bar. The series will begin airing October 2, 2010 during Grey Goose Entertainment’s acclaimed TV series Iconoclasts.
Next on agenda was an exclusive Parisian-inspired celebration with flavor bars inspired by the streets of Paris. Each one represented a flavor of the Grey Goose portfolio and featured specialty cocktails.
Experiential marketing employs an arsenal of tactics to engage consumers. It is a force multiplier for ROI…a Long Tail worth wagging.
Bacardi’s experiential nightlife activation on tour with the Black Eyed Peas is enjoying some great press, a few samples of which you’ll find below. We promise a more in-depth look at the tour in the near future!