Category

Music

A Toast More Than a Century in the Making: ¡Cuba Libre!

On May 20, 2013, with help from Rolling Stone magazine, Javelin brought the sights, sounds and taste of Cuban independence to life during a BACARDÍ® Rebels event at the Roseland Ballroom in New York City. In celebration of BACARDÍ’s Cuban roots and as part of the “Vivimos” (We Live) integrated marketing campaign, Javelin helped recreate elements of the brand’s authentic history by turning the Roseland Ballroom into an experience of Old Havana, complete with a street scene featuring an iconic 1955 Chevy Bel Air, and an authentic cigar rolling station.

The Year of the Cobra

I’m Javelin’s Jr. Art Director, Will Massanet. Meet Steryo Type Clothing, my line of original gnarly threads. In the two and a half short years that I have been with Javelin, the importance of brand authenticity and a DIY mentality have been reinforced in me again and again, and I apply that to my work on Steryo Type Clothing. Almost anyone can start a brand – slap a simple logo on a pocket tee and boom, you have a clothing brand – but I’ve learned a very important lesson: if anyone can do it, it’s not worth a damn. Dare to have the passion to stray from the herd; someone will always take notice and your brand will be rewarded.

BACARDI Bash: 150 Years Rocking the Party

It’s only February but one of the hottest parties of the year has already gone down in history. Hosted by Rolling Stone, “BACARDI Bash: 150 Years Rocking the Party” brought together the worlds of sports, music, film and television for a one-of-a-kind, high-energy party the night before Super Bowl XLVI.

Javelin Wins Gold For Best Use of Social Media

At the Event Technology Awards ceremony on December 5, Javelin was awarded a Gold in the “Best Use of Social Media” category for BACARDI’s “Like It Live” campaign.

Javelin and BACARDI Break New Social Networking Ground With “Like It Live, Like It Together”

In June 2011 Javelin and BACARDÍ, the world’s best-selling and most awarded premium rum, broke new social networking ground with experiential program “Like It Live, Like it Together.” Part of the larger “BACARDÍ Together” campaign (embracing social media to encourage real-life get-togethers) “Like It Live” turned BACARDÍ fans’ Facebook “Likes” into real life experiences curated by the fans themselves.

BACARDÍ® “Like it Live, Like it Together” Experience

BACARDÍ® – the world’s best-selling and most awarded premium rum – will bring people together by bringing their Facebook “Likes” into real life experiences at events in New York on June 13 and Las Vegas on June 15. “Like It Live, Like it Together” is the experiential arm of the iconic rum brand’s “BACARDÍ Together” campaign, and is brought to life by Javelin.

Converse: Rock ’n’ Roll Medici

Because Converse shoes are well made, inexpensive, and come with a super-sized I-don’t-give-a-**** vibe free in every box, they’ve been favorites of the young and the restless for decades. Do a little shoe gazing at Bumbershoot, SXSW, ACL or NoisePop and you’ll see them everywhere, including the stage. Deep in the heart of the creative wilds of Williamsburg, Brooklyn, Converse is building their best venture yet.