Category

Experiential Marketing

Vintage Custom Fabricated Vehicles

Custom fabricated vehicles can be a very effective way to attract eyes and attention, raising branded awareness simply by driving…

GREY GOOSE Refreshes At US Open

Grey Goose® Vodka returned as a proud promotional partner for the 2014 US Open Tennis Championships, and Javelin delivered a…

People StyleWatch “Celebrity Stylist” Perfect Fit For College Campuses

People StyleWatch magazine teamed up with Javelin to bring the “Celebrity Stylist” experience to four college markets, offering consumers a unique outdoor experience – and sponsors a custom ownership and branding opportunity with close-up interactions and 30,000 walk-by impressions.

A Toast More Than a Century in the Making: ¡Cuba Libre!

On May 20, 2013, with help from Rolling Stone magazine, Javelin brought the sights, sounds and taste of Cuban independence to life during a BACARDÍ® Rebels event at the Roseland Ballroom in New York City. In celebration of BACARDÍ’s Cuban roots and as part of the “Vivimos” (We Live) integrated marketing campaign, Javelin helped recreate elements of the brand’s authentic history by turning the Roseland Ballroom into an experience of Old Havana, complete with a street scene featuring an iconic 1955 Chevy Bel Air, and an authentic cigar rolling station.