Two years ago Javelin launched an audacious plan to introduce VINIQ to top-tier multicultural and millennial female consumers in the…
In order to kick off the launch of Bonnie Rose, we threw a party with her best friends from all…
On May 20, 2013, with help from Rolling Stone magazine, Javelin brought the sights, sounds and taste of Cuban independence to life during a BACARDÍ® Rebels event at the Roseland Ballroom in New York City. In celebration of BACARDÍ’s Cuban roots and as part of the “Vivimos” (We Live) integrated marketing campaign, Javelin helped recreate elements of the brand’s authentic history by turning the Roseland Ballroom into an experience of Old Havana, complete with a street scene featuring an iconic 1955 Chevy Bel Air, and an authentic cigar rolling station.
Javelin Gets Fast N’ Loud With NoCoast
Get the scoop on how a St. Louis-based experiential marketing agency went from creating tours and PR stunts for networks (as well as publishing, spirits, and CPG brands) to co-developing a hit show on Discovery…and more.
In June 2011 Javelin and BACARDÍ, the world’s best-selling and most awarded premium rum, broke new social networking ground with experiential program “Like It Live, Like it Together.” Part of the larger “BACARDÍ Together” campaign (embracing social media to encourage real-life get-togethers) “Like It Live” turned BACARDÍ fans’ Facebook “Likes” into real life experiences curated by the fans themselves.
INK-N-IRON is a celebration of custom culture, Americana and the art of rebellion. It’s a true festival experience that has music as an important element, but that element supports everything else that is going on, rather than dominating.
The diverse and passionate people who attend are the heart of the experience: Latinos in cuffed Levis and greased hair, punk rockers with pink Mohawks, custom bike builders with pompadours, and more. They come to explore and experience vintage collectibles, hot rods and kustoms, burlesque, art, fashion, 280 of the best tattoo artists in the world, pin striping, pin-up contest, BBQ, beer, hand crafted merchandise, and – of course – an incredible lineup of music.
Gillette’s “Uncut” campaign is a brilliantly produced series of short music films featuring four of today’s top music artists/acts. With this program Gillette gives consumers something unique, and delivers it with authenticity – the perfect combination for driving WOM.
Fueled by our personal passions and deep trend research – we at Javelin have forged a strategic partnership with the creators of Ink-N-Iron, a lifestyle experience celebrating car and tattoo culture with authenticity. Javelin will take this world-class extravaganza on tour in Summer 2011, offering brands a custom opportunity to reach consumers in a deeply personal way.
We attended Lolla last week to see some music and catch a quality contact buzz – mission accomplished. We also…