Two years ago Javelin launched an audacious plan to introduce VINIQ to top-tier multicultural and millennial female consumers in the…
Grey Goose treated attendees at Tales of the Cocktail, the premier gathering of top bartenders in the world, to exclusive experiential events that brought the brand DNA to life. First up was the filming of Beyond The Bar, a series of documentary shorts celebrating characters behind and beyond the bar. The series will begin airing October 2, 2010 during Grey Goose Entertainment’s acclaimed TV series Iconoclasts.
Next on agenda was an exclusive Parisian-inspired celebration with flavor bars inspired by the streets of Paris. Each one represented a flavor of the Grey Goose portfolio and featured specialty cocktails.
Fierce brand loyalty is not an easy goal to attain. Brands must develop products or services that make their consumers’ lives easier.