THE WORK

GAS MONKEY CINNAMON TEQUILA

We build brands for ourselves using our own cash, so we know what it’s like to be on the line. Gas Monkey Tequila is an extension of our relationship with Richard Rawlings, Gas Monkey Garage, and “Fast N’ Loud”

 

THE WORK

NEW AMSTERDAM VODKA

We enlisted top street artists to create art and a wall mural inspired by New Amsterdam Vodka’s “It’s Your Town” campaign, complete with events, influencers, media partnerships and more.

 

THE WORK

BACARDI REBELS LIVE+LOUD+LEGENDARY

In celebration of Bacardi’s heritage and as part of the “Vivimos” (We Live) integrated marketing campaign, we brought the sights, sounds and taste of Cuban independence to life, including an Old Havana street scene featuring an iconic 1955 Chevy Bel Air, an authentic cigar rolling station, and a "Rolling Stone" Room celebrating the rebellious spirit of iconic pioneers in music, pop culture, history, and rum-making.

 

THE WORK

CARNIVOR

Makers, doers, and entrepreneurs (guys who “devour life”) were featured in a GQ media supported content series that fed live events and social media for the brand.

 

THE WORK

BACARDI LIKE IT LIVE

We broke new social networking ground with “Like It Live,” turning BACARDÍ fans’ Facebook “Likes” into real life experiences curated by the fans themselves. Consumers voted for their top “Likes” including: Slam Dunk vs. Dunk Tank, BACARDÍ Mojito vs. BACARDÍ Cuba Libre, Hip-Hop vs. New Wave, Pizza Truck vs. Taco Truck, and Mechanical Bulls vs. Pillow-Fighting Playboy Bunnies. Top “Likes” were brought to life at two events in true BACARDÍ fashion: NBA legends playing hoops with consumers on the rooftop; world’s largest skateboard/stage; life-sized Sico the Roving Robot and more.

 

THE WORK

PEOPLE STYLEWATCH CELEBRITY STYLIST

We brought the pages of "People StyleWatch" magazine to life in malls across the country to delight consumers with a celebrity stylist experience, increase awareness of the magazine, and enhance advertiser relations in six major markets.

 

THE WORK

GREY GOOSE LUXURY PRESTIGE SPORTS

Grey Goose leveraged the passion points of the social elite by aligning with key luxury sporting events such as Miami Beach Polo and Mercedes-Benz Bridgehampton Polo, plus select PGA, charity, and celebrity golf tournaments. Signature cocktails, sampling, branded environments, and experiences all reinforced the brand’s luxury intrinsics.

 

THE WORK

GREY GOOSE INFLUENCER PROGRAM

We worked with GREY GOOSE Vodka since 2004. To increase the brand's share in the multicultural market, we created a dynamic nightlife program rooted in celebrity-hosted lifestyle events in fashion, music, art, and film, in seven major markets.

 

THE WORK

SAMSUNG GALAXY SIII COLLEGE CAMPUS TOUR

Our fully immersive pop-up studio experience featuring the Samsung Galaxy SIII iPhone killer (and the latest Samsung tablet and camera) drove awareness and trial on college campuses across the U.S. The sleek, iconic structure drew students in with its original design. With tech-savvy brand ambassadors and activity stations highlighting the phone features, this tour showcased the movement towards a more intimate exchange of content in the future.

 

THE WORK

BACARDI PINEAPPLE FUSION TV SPOT

What happens when pineapple rum fuses with coconut rum in a category-first new flavor introduction? When Bacardi tapped us to launch Pineapple Fusion, the answer was a high-energy, slow-motion explosion, bursting with appetite appeal. When the smoke cleared, the :15 and :30 second spots went on to become one of Bacardi's most successful TV efforts in recent years.

 

THE WORK

VINIQ

The job was to get VINIQ, the world’s first shimmery liqueur, hooked up with on-trend Millennial females. Via brand ambassadors, relevant on-premise experiences, a video series, celebrity-driven events and more, we built excitement for the brand, drove trial, and created content leveragable by PR, digital, social, and mobile channels.

 

THE WORK

TELEVISION SHOWS

NoCoast is strategically aligned with Asylum Entertainment, A Legendary Company and represented by The Gersh Agency in Los Angeles.

 

THE WORK

SILK

In a Chicago sports bar fifty hidden cameras captured consumers’ reactions when they realized everything they were eating was prepared with Silk products. The MEATLESS MONDAY event drove content for the brand’s digital assets.

1
1
 

THE WORK

GAS MONKEY CINNAMON TEQUILA

We build brands for ourselves using our own cash, so we know what it’s like to be on the line. Gas Monkey Tequila is an extension of our relationship with Richard Rawlings, Gas Monkey Garage, and “Fast N’ Loud”

 

THE WORK

NEW AMSTERDAM VODKA

We enlisted top street artists to create art and a wall mural inspired by New Amsterdam Vodka’s “It’s Your Town” campaign, complete with events, influencers, media partnerships and more.

 

THE WORK

BACARDI REBELS LIVE+LOUD+LEGENDARY

In celebration of Bacardi's heritage, we brought the sights, sounds, and tastes of Cuba to life on Cuban Independence Day.

 

THE WORK

CARNIVOR

Makers, doers, and entrepreneurs (guys who “devour life”) were featured in a GQ media supported content series that fed live events and social media for the brand. Each docu-series featured talent (chef, watchmaker, clothing designer, woodworker, artist) pursuing their passions and chasing their dreams. Key social influencers attended events to amplify brand messaging. The conversations continued online with short, snackable clips that help promote the “Devour Life” message.

 

THE WORK

BACARDI LIKE IT LIVE

We broke new social networking ground by turning Bacardi fans' Facebook "Likes" into real life experiences curated by the fans themselves.

 

THE WORK

PEOPLE STYLEWATCH CELEBRITY STYLIST

We brought the pages of "People StyleWatch" magazine to life in malls across the country with a celebrity stylist experience.

 

THE WORK

GREY GOOSE LUXURY PRESTIGE SPORTS

Grey Goose leveraged the passion points of the social elite by aligning with key luxury sporting events where custom experiences reinforced the brand’s intrinsics.

 

THE WORK

GREY GOOSE INFLUENCER PROGRAM

To increase Grey Goose's share in the multicultural market, we created a dynamic nightlife program rooted in celebrity-hosted lifestyle events.

 

THE WORK

SAMSUNG GALAXY SIII COLLEGE CAMPUS TOUR

Our fully immersive pop-up studio experience showcased the Samsung SIII iPhone killer, tablet, and camera on college campuses across America.

 

THE WORK

BACARDI PINEAPPLE FUSION TV SPOT

We launched Bacardi's category-first new flavor introduction with a high-energy, slow-motion explosion…one of the brand's most successful TV efforts in recent years.

 

THE WORK

VINIQ

We drove trial of VINIQ, the world’s first shimmery liqueur, among on-trend Millennial females via on-premise experiences, celebrity-driven events, and a content series.

 

THE WORK

TELEVISION SHOWS

NoCoast is strategically aligned with Asylum Entertainment, A Legendary Company and represented by The Gersh Agency in Los Angeles

 

THE WORK

SILK

In a Chicago sports bar fifty hidden cameras captured consumers’ reactions when they realized everything they were eating was prepared with Silk products. The MEATLESS MONDAY event drove content for the brand’s digital assets.

1
1

1101 Lucas Ave 3f
St. Louis, MO 63101